🎯Learn OKRs: Writing Objectives and Key Results That Actually Work
Draft a quarterly OKR set for your team — one ambitious objective, three measurable key results — by separating inspirational direction from numeric evidence the way Intel and Google actually used them.
Phase 1How OKRs Actually Became OKRs
Trace OKRs from Intel's Andy Grove to Google's moonshots
Andy Grove invented OKRs to fight a company he was losing
6 minAndy Grove invented OKRs to fight a company he was losing
An Objective is a destination; a Key Result is the odometer
6 minAn Objective is a destination; a Key Result is the odometer
A 70% score means you did it right
7 minA 70% score means you did it right
OKRs run on quarters because a quarter is long enough to matter
6 minOKRs run on quarters because a quarter is long enough to matter
Phase 2Grading and Rewriting Real OKRs
Grade and rewrite real OKRs for ambition and measurability
A good Objective fits on a sticker
7 minA good Objective fits on a sticker
A Key Result has a number, a direction, and a deadline
7 minA Key Result has a number, a direction, and a deadline
Grade ten OKRs and the patterns jump out
8 minGrade ten OKRs and the patterns jump out
Rewrite your team's worst OKR in three passes
8 minRewrite your team's worst OKR in three passes
The five ways teams murder their own OKRs
7 minThe five ways teams murder their own OKRs
Phase 3Where OKRs Fit in the Strategy Stack
Connect OKRs to North Star metrics, KPIs, and strategy
The Slack of a dropped KPI
7 minThe Slack of a dropped KPI
The misaligned-product-marketing standoff
8 minThe misaligned-product-marketing standoff
The strategy vacuum at the planning offsite
8 minThe strategy vacuum at the planning offsite
The performance-review collision course
8 minThe performance-review collision course
Phase 4Drafting Your Team's Quarterly OKRs
Draft your team's quarterly OKR set: 1 O, 3 KRs
Draft your team's quarterly OKRs — 1 Objective, 3 Key Results
20 minDraft your team's quarterly OKRs — 1 Objective, 3 Key Results
Frequently asked questions
- What is the difference between an objective and a key result?
- This is covered in the “Learn OKRs: Writing Objectives and Key Results That Actually Work” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- How are OKRs different from KPIs?
- This is covered in the “Learn OKRs: Writing Objectives and Key Results That Actually Work” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- How many OKRs should a team have per quarter?
- This is covered in the “Learn OKRs: Writing Objectives and Key Results That Actually Work” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- Why do OKRs fail at so many companies?
- This is covered in the “Learn OKRs: Writing Objectives and Key Results That Actually Work” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- Should OKRs be tied to compensation?
- This is covered in the “Learn OKRs: Writing Objectives and Key Results That Actually Work” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
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