🌊Learn Blue Ocean Strategy: Making the Competition Irrelevant
Go past the 'make competition irrelevant' slogan and learn the actual Blue Ocean tools — the Strategy Canvas and the ERRC grid — well enough to draft one for your own product.
Phase 1Red Oceans, Blue Oceans, and Value Innovation
Swap red-ocean thinking for value innovation
Stop competing — redraw the market instead
6 minStop competing — redraw the market instead
Break the value-cost trade-off on purpose
7 minBreak the value-cost trade-off on purpose
Draw the industry on one picture or don't draw strategy at all
6 minDraw the industry on one picture or don't draw strategy at all
Cirque du Soleil in one chart
7 minCirque du Soleil in one chart
Phase 2Building the ERRC Grid
Build an ERRC grid using Cirque and Yellow Tail
Four boxes force the trade-off you keep avoiding
6 minFour boxes force the trade-off you keep avoiding
How [yellow tail] built the fastest-growing wine in the US
7 minHow [yellow tail] built the fastest-growing wine in the US
Six places to look when your grid feels stuck
7 minSix places to look when your grid feels stuck
The money isn't in your customers — it's in the three tiers next to them
6 minThe money isn't in your customers — it's in the three tiers next to them
A grid is only as good as what it dares to cut
7 minA grid is only as good as what it dares to cut
Phase 3Blue Ocean vs Porter's Generic Strategies
Place Blue Ocean next to Porter's generic strategies
'But Porter would call this unfocused' — now what?
7 min'But Porter would call this unfocused' — now what?
Your competitor's board just picked cost leadership. What does your grid tell you to do?
7 minYour competitor's board just picked cost leadership. What does your grid tell you to do?
Your team says 'we're doing too much.' Is it focus failure or blue-ocean tension?
7 minYour team says 'we're doing too much.' Is it focus failure or blue-ocean tension?
A skeptical exec has three minutes. What do you put on screen?
7 minA skeptical exec has three minutes. What do you put on screen?
Phase 4Drafting Your Own Strategy Canvas
Draft your own Strategy Canvas end to end
Draft your product's Strategy Canvas end to end
8 minDraft your product's Strategy Canvas end to end
Frequently asked questions
- What is Blue Ocean Strategy in simple terms?
- This is covered in the “Learn Blue Ocean Strategy: Making the Competition Irrelevant” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- What is the difference between red oceans and blue oceans?
- This is covered in the “Learn Blue Ocean Strategy: Making the Competition Irrelevant” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- How do you use the ERRC grid (Eliminate-Reduce-Raise-Create)?
- This is covered in the “Learn Blue Ocean Strategy: Making the Competition Irrelevant” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- What is a Strategy Canvas and how do you draw one?
- This is covered in the “Learn Blue Ocean Strategy: Making the Competition Irrelevant” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- How is Blue Ocean Strategy different from Porter's generic strategies?
- This is covered in the “Learn Blue Ocean Strategy: Making the Competition Irrelevant” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
Related paths
🤝Learn the Harvard Negotiation Method: Principled Negotiation
Run your next real negotiation with the four Harvard principles in your pocket — separating people from the problem, trading on interests, inventing options, and anchoring on fair criteria instead of stubborn positions.
🧩Learn the Business Model Canvas: Mapping How Value Flows
Map how value flows through any company using Osterwalder's nine interlocking blocks, then pressure-test your own business model and name the block most likely to break.
⚓Learn Anchoring in Negotiation: Who Names the Number First
Settle the 'never go first vs. always anchor' debate using Kahneman and Galinsky's research, then walk into a real deal with a written, defensible opening number — and a plan for the counter.
📈Learn the Pareto Principle (80/20 Rule)
Turn the vague '80/20 rule' into a repeatable audit you actually run — log your real week, spot the 20% that drives your results, and finish with a monthly review cadence that keeps you honest.